Product Design
Mobile App
Stylish, Redesigning eCommerce
introduction
The Stylish mobile app serves as a cutting-edge platform for fashion-forward individuals seeking a seamless and engaging shopping experience. Designed with the user’s journey in mind, the app offers a robust solution to navigating the often overwhelming online shopping landscape.
Role
Product Designer
Year
2023
Problem Space
In the competitive landscape of e-commerce, the 'Stylish' app faced challenges in customer retention and conversion. Users found the purchasing journey to be cumbersome, often leading to cart abandonment and a general decline in app usage. The primary goals set to address these challenges were:
Onboarding Flow
The onboarding screens are thoughtfully designed to walk users through the app's primary features, fostering immediate engagement. The 'Choose Products,' 'Make Payment,' and 'Get Your Order' steps are illustrated with intuitive graphics, setting clear expectations and promoting ease of use from the first interaction.
Authentication
The login, account creation, and password recovery screens are simplified, offering users multiple sign-in options, including social media integrations, to expedite the process while ensuring security. The clear, user-friendly entry points into the app are designed to enhance user retention and build trust from the outset.
Navigation and Discovery
With an eye on personalization, the app’s homepage showcases curated categories and deals, encouraging exploration and personalized shopping. The effortless navigation and vibrant visuals on the home screen are strategically designed to increase user engagement and time spent on the app.
Checkout Process
The checkout flow is optimized to minimize friction. Users are guided through a step-by-step process, from entering personal details to confirming the delivery address, and finally to a streamlined payment confirmation, all designed to reduce cart abandonment and increase successful transactions.
Outcome
Post-launch, the 'Stylish' app saw a significant increase in user retention, with a 50% decrease in cart abandonment rates and a 35% increase in repeat customers within the first quarter. The streamlined checkout process led to a 40% uptick in conversion rates, and the overall usability improvements were reflected in the 25% rise in daily active users