Product Design
SaaS
Metrix, Redesigning Business Operations
introduction
Metrix offers an all-in-one dashboard for businesses to manage operations efficiently. Recognizing the complexities that come with running an online storefront, our design team aimed to simplify and streamline every aspect of business management from the moment the user logs in.
Role
Product Designer
Year
2022
Problem Space
The Metrix project was conceptualized with the vision of simplifying business management through a SaaS platform. The challenge was to create an intuitive, informative, and efficient dashboard that caters to various business needs such as order processing, customer management, inventory tracking, and team communications, all while maintaining a clear, cohesive design language.
Orders
The Orders section was designed with a focus on visual hierarchy, allowing users to see a summary of their sales activities at a glance. Key statistics like total orders, pending, completed, and returned items were immediately visible, with the ability to drill down into more detailed views. This design solution was about giving users a sense of control and oversight without overwhelming them.
Inventory
The Inventory interface was overhauled to give businesses a real-time snapshot of their stock levels. It was crucial to design a responsive system that could adapt to the varied needs of different products and categories. This section of the dashboard was about proactive management, anticipating needs before they become urgent.
Conversations
Recognizing the importance of communication in business operations, the Conversations area was designed to facilitate seamless dialogue within the platform. By centralizing messages and enabling quick access to communication threads, the design aimed to streamline processes and ensure that crucial conversations were never missed.
Customers
In rethinking the Customers module, the goal was to enable businesses to understand and manage their relationships better. The solution offered a high-level overview of customer activity and health, with the capability to dive deeper into individual customer profiles. It was essential to design a system that felt like a CRM tool built for rapid insight and action.
Outcome
The product design solutions implemented within the Metrix Dashboard have been instrumental in enhancing user satisfaction and operational efficiency. The Orders, Customers, and Inventory modules now serve as powerful tools for businesses, providing essential insights at a glance while allowing for deeper data exploration when needed. The Conversations hub has improved internal and external communication, ensuring that all team members stay informed and engaged.